2025 was a landmark year showcasing TAB’s unparalleled expertise in executing a diverse spectrum of high-profile events, from exclusive VIP gatherings featuring global dignitaries to large-scale international forums and award ceremonies. Crucially, we solidified our role as a strategic partner to major international clients.
Our commitment to innovation, seamless execution, and deep local knowledge positioned us as the premier Destination Management Company (DMC) partner in Korea for international clients and high-sector stakeholders.
Cultural Diplomacy & Bespoke Programming
Smithsonian Museum Special Program (Korean Ceramics): A pioneering six-month project creating a specialized cultural program for Smithsonian docents and board members. We coordinated advice from top Korean & U.S. experts for an in-depth study of Korean ceramics history and extensive field visits. The program, a first-ever attempt, earned the highest acclaim for its execution, marked by the use of exceptional interpretation—including the beautiful translation of an impromptu poem—highlighting our commitment to sophisticated cultural exchange and learning.
Innovative Agency Partnerships
Bloomberg: Served as Bloomberg’s Korean agency, conceptualizing and executing diverse ‘out-of-the-box’ events. We provided strategic consultation and close collaboration to ensure every event meticulously aligned with Bloomberg’s core values and innovative vision.
Global VIP Engagements
Fireside Chat with a VIP: We co-planned and executed an exclusive, high-level gathering featuring former U.S. President Bill Clinton (hosted by I Squared Capital). This project underscores our capacity to manage events with the highest level of security, confidentiality, and protocol.
Prestigious International Awards
King Abdullah Bin Abdulaziz International Award for Translation: Served as the dedicated local DMC for our Arabic partners, successfully delivering the “best available” production for this esteemed event.
High-End Customized Programs
Curated VIP Program (Seoul Edition): Acted as the local DMC for a UK sports marketing firm, managing a bespoke full-lifecycle VIP program. This included luxury venue sourcing and curating unique cultural experiences, such as a traditional Korean handmade stamp-engraving workshop.
Large-Scale Public Exhibitions
James Suckling Great Wines World Seoul: As the official Korean agency, we managed this major exhibition and celebration, welcoming Korean wine lovers and top global wineries.
TAB’s achievements in 2025 across such varied and demanding events reinforces our core commitment: to transform complexity into cohesion. We ensure every event—from strategic planning to successful conclusion—is executed professionally, respecting and integrating our partners’ diverse perspectives while offering our expertise with an open mind.


















