Category Archives: events (2023 ~ )

The Art of Cultural Curating: Smithsonian Museum Special Program

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Cultural Diplomacy & Bespoke Curation: A Journey into Korean Ceramics for the Smithsonian Designed exclusively for the Smithsonian Museum’s board members and docents, this six-month pioneering project transcended the boundaries of a typical tour. By synthesizing insights from top experts in Korea and the U.S., we curated an immersive curriculum that traversed the profound history of Korean ceramics. The program offered unprecedented access to master artisans and private studios, creating moments of genuine connection. Distinguished by flawless execution and nuanced interpretation—capable of translating even the subtle beauty of impromptu poetry—this program was hailed as a masterpiece of cultural exchange, delivering both intellectual enrichment and emotional resonance.

2025 Summary of Performance & Executives highlight

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2025 was a landmark year showcasing TAB’s unparalleled expertise in executing a diverse spectrum of high-profile events, from exclusive VIP gatherings featuring global dignitaries to large-scale international forums and award ceremonies. Crucially, we solidified our role as a strategic partner to major international clients.
Our commitment to innovation, seamless execution, and deep local knowledge positioned us as the premier Destination Management Company (DMC) partner in Korea for international clients and high-sector stakeholders.

Cultural Diplomacy & Bespoke Programming
Smithsonian Museum Special Program (Korean Ceramics): A pioneering six-month project creating a specialized cultural program for Smithsonian docents and board members. We coordinated advice from top Korean & U.S. experts for an in-depth study of Korean ceramics history and extensive field visits. The program, a first-ever attempt, earned the highest acclaim for its execution, marked by the use of exceptional interpretation—including the beautiful translation of an impromptu poem—highlighting our commitment to sophisticated cultural exchange and learning.

Innovative Agency Partnerships
Bloomberg: Served as Bloomberg’s Korean agency, conceptualizing and executing diverse ‘out-of-the-box’ events. We provided strategic consultation and close collaboration to ensure every event meticulously aligned with Bloomberg’s core values and innovative vision.

Global VIP Engagements
Fireside Chat with a VIP: We co-planned and executed an exclusive, high-level gathering featuring former U.S. President Bill Clinton (hosted by I Squared Capital). This project underscores our capacity to manage events with the highest level of security, confidentiality, and protocol.

Prestigious International Awards
King Abdullah Bin Abdulaziz International Award for Translation: Served as the dedicated local DMC for our Arabic partners, successfully delivering the “best available” production for this esteemed event.

High-End Customized Programs
Curated VIP Program (Seoul Edition): Acted as the local DMC for a UK sports marketing firm, managing a bespoke full-lifecycle VIP program. This included luxury venue sourcing and curating unique cultural experiences, such as a traditional Korean handmade stamp-engraving workshop.

Large-Scale Public Exhibitions
James Suckling Great Wines World Seoul: As the official Korean agency, we managed this major exhibition and celebration, welcoming Korean wine lovers and top global wineries.

TAB’s achievements in 2025 across such varied and demanding events reinforces our core commitment: to transform complexity into cohesion. We ensure every event—from strategic planning to successful conclusion—is executed professionally, respecting and integrating our partners’ diverse perspectives while offering our expertise with an open mind.

International Forum at a 5-star Hotel in Central Seoul

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In the collaborative environment of event planning, where multiple parties converge, identical words can carry divergent meanings rooted in individual experience and background. This reality underscores the critical importance of precise communication and having robust experience in organizing and executing events with diverse international teams or multi-sector stakeholders. This experience allows us to proactively anticipate outcomes and mitigate risks.
Our commitment is to be the partner that ensures an absolutely seamless and professional execution of our client or partner’s event, from meticulous preparation to on-site delivery, culminating in a successful conclusion where everyone parts with a smile.

We uphold this commitment by consistently respecting and actively listening to our partners’ perspectives and offering our expertise and advice with an open mind.

Curated VIP Program: Seoul Edition / Inje Speedium, 5-star Hotel Bar, high-end BBQ restaurant in Seoul

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TAB served as the local Destination Management Company (DMC) partner in Korea for a UK-based sports marketing firm. Our role encompassed the full lifecycle of VIP customized programs: from initial proposal and meticulous preparation to on-site execution and comprehensive support.
Specifically, the TAB project team and dedicated coordinator were responsible for ensuring a seamless high-end experience in Korea by:

  • Proposing and securing optimal venues for high-level dining and meetings, perfectly aligning with the client’s preferences, group size, and desired standard of luxury.
  • Managing all venue reservations and contract processes.
  • Developing tailored, budget-conscious branding strategies to ensure a satisfying and cohesive event experience.

King Abdullah Bin Abdulaziz International Award for Translation 2025

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We proudly served as the local Destination Management Company (DMC) for our Arabic partners during the Korean installment of the King Abdullah Bin Abdulaziz International Award for Translation, hosted at Hankuk University of Foreign Studies and a 5-star hotel.

Our commitment was to deliver the “best available” production, achieving this despite the limited preparation window. The high level of satisfaction stemmed from our team’s dedicated collaboration with our Arabic partners, achieved by maintaining seamless, 24/7 communication across all vendors, alongside providing genuine, in-depth consultation and strategic sourcing.

Great Wines World Seoul

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James Suckling Great Wines World Seoul turned into a true celebration, with over 1200 Korean wine lovers and top wineries from around the world who proudly showcased their wines. It was held at Grand Intercontinental Parnas Hotel Seoul.

Mercedes Benz Senior Management Program in Seoul

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TAB partnered with an Indian company to help creating and executing a program that delivered an unforgettable, top-tier Seoul experience for a global company’s senior management team.
Seoul is a dynamic and ever-changing city filled with inspiring experiences. We are always excited to collaborate with our partners and clients to craft innovative, tailor-made programs that are ahead of the curve and to bring them to life in the most remarkable venues the city has to offer.

India YPO (Young Presidents’ Organization) VIP customized program in Seoul

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In partnership with an Indian company, TAB designed and carried out a premium program that provided two VIP groups with unforgettable, best in-class experience in Seoul.
TAB collaborated closely with its Indian partner in planning the event, sharing ideas and selecting the best possible program options tailored to each venue’s conditions. With professional events execution, we ensured that international participants had an unforgettable and enjoyable experience in Seoul- one that will remain a cherished memory for years to come.

Fireside Chat with a VIP event

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The Fireside Chat with a VIP event was hosted on May 19, 2025, by I Squared Capital, and co-planned and executed by TAB Int., which had teamed up with the best event executives for the VIP gathering held in Seoul.

Qatar-South Korea Trade Mission

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The Qatar-South Korea Trade Mission 2024 hosted by the Qatar Development Bank, aims to strengthen commercial ties by connecting international importers, wholesalers, and distributors with Qatari manufacturers and service providers.
It encompasses sectors such as Building Materials and Construction, Plastic Products and Packaging, Adhesives, Paraffin Wax, Health and Medical Products, Sports Technology Services, Travel and Tourism Services, Engineering Consultation Services, and Dates and Date Products to foster mutual growth

TAB was working with WISE Consulting company based in Qatar for their project in Korea, assisting with organizing various elements for the event:
best available venue (hotel) sourcing, registration, AV, sound system, lights, onsite LED operations, branding materials production (photo-wall, registration desk and backdrop, banners, brochures, notebook etc.) MC, Interpreters and customized-giveaways etc.

The event went smoothly followed-by many meeting requests.

James Suckling Wine Tasting

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Great Wines of the World Seoul 2023, Seoul’s largest premium global wine showcase event, presented by international wine critic James Suckling was held at The Hotel Shilla in October, followed by Great Wines Italy in November.
The event was featuring over 200 wines of some of the best producers from the top wine regions in the world, gathered by over 1000 wine lovers, who enjoyed great wines of the world and meeting James and world-famous producers in person.

TAB (also known as The Palm) was assisting with the whole setup incl. booths, backdrops, banners, and AV, sound, light etc.

The 6th WeGO General Assembly

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“Smart City, Smart Citizen”
September 25-27, 2023 Seoul

WeGO (World Smart Sustainable Cities Organization) was hosting its 6th General Assembly in Seoul, chaired by Moyor Oh Se-hoon and more than 200 participants representing 58 local governments from more than 30 countries, including 24 mayoral-level representatives and 45 WeGO local government members joined the meeting in person. Participants visited the Smart Seoul Exhibition Hall and Magok LG Science Park during their visit and experienced the city’s high-tech smart city technologies.
TAB was coordinating with the whole event-related elements including flight arrangements, airport meet and greet services, transportation, tours, venue & restaurant sourcing, communication with hotels, onsite meeting operations (AV, sound, light, interpretation), designs & brandings, fabrications, program book etc.

HDFC Bank’s MDRT Training Program

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HDFC Bank from Mumbai, India hosted a training program for 1600pax in KINTEX, Seoul in October 2023, TAB was executing its event in partnership with an Indian agency from Mumbai. The stage and most of production designs were made by the client. Preparation for construction and all necessary arrangements inc. AV, sound, lights, PFA & main stage artists, took a total of one month with 24/7 communication to deliver the most suitable resources locally to meet their needs. Despite of an intensive time for preparation and high-season challenging conditions, TAB was able to make the two-time events smooth-run with smiles and hugs in the end.

Kyunghyang Forum 2023

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Beyond Growth – New Paradigms for Common Prosperity

TAB has coordinating overseas & local speakers for Kyunghyang Forum 2023 with enthusiasm marking 5th year and this year we have brought together global luminaries such as New York University Professor Emeritus Nouriel ROUBINI, popularly known as “Dr. Doom”; world-renowned environmental thinker Dr. Vandana SHIVA; and rising young scholar Professor SAITO Kohei of the University of Tokyo to find a seek the path towards prosperity for all.

The Forum was held on June 28, 2023 at Lotte Hotel central Seoul and we appreciated our normal life is back and we were able to meet speakers in person.
Forum speakers were as below:
– Nouriel Roubini (누리엘 루비니) – Professor Emeritus, Stern School of Business, New York University; author of Megathreats
– Vandana Shiva (반다나 시바) – Environmental & social activist; author of Ecofeminism, Oneness vs the 1%
– SAITO Kohei (사이토 코헤이) – Associate Professor, Graduate School of Arts and Sciences, University of Tokyo; author of Capital in the Anthropocene
– Raj Patel (라즈 파텔) – Research Professor at the LBJ School of Public Affairs of the University of Texas at Austin; author of A History of the World in Seven Cheap Things
– Lee Woo-jin (이우진) – Professor of Economics, Korea University
– Song Gil-Young (송길영) – Senior Executive Vice President, VAIV Company, author of Don’t just Do it, Don’t imagine
– Lee Yu-jin (이유진) – Deputy Director & Board Member, Institute for Green Transformation of Harvesting the Sun and Wind
– Yoo Jung-gil (유정길) – Director, Green Buddhism Institute